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Quick announcement: I was featured in the ZAM article, ‘How video game...
ZAM published an article about the trailer-making craft that featured a lot of input from myself and Derek Lieu. The article highlights my production goals for That Dragon, Cancer’s trailer — and how...
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Make trailers that capture the player’s emotional journey
The best movie trailers make me cry. It doesn’t happen often. But it’s happened. Game trailers, on the other hand, have never once made me cry. Yet the best ones are getting closer. The best and...
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Make game trailers full of awe — without No Man’s Sky’s traps
You need to build an honest game trailer — without sacrificing an ounce of sex-appeal. Now that we’re officially in a post-No-Man’s-Sky world, everybody is deathly afraid of overselling their game. But...
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Indie Game Marketing Monday Live Streams
Recently, I partnered with two fellow game marketing pros for a live stream that airs every Monday at 4pm EST on Monastery’s YouTube Channel. Game marketing mogul, Justin Carroll joins me with game PR...
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Thoughts on first-person-narrative game trailers
I could play What Remains of Edith Finch a third time right now (I loved it so much that I make all my friends play when they come in my door), but I think the game’s trailers struggled — as first...
View ArticleWhich parts of Bokida’s trailer were Damn-Near-Perfect?
Here’s the second episode in my game trailer takeaway series, ‘Damn-Near-Perfect’: [Transcript] So, Bokida — Heartfelt Reunion: it’s out today! I did the trailer — working with Rice Cooker Republic. So...
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Video: What makes Flinthook’s trailer Damn Near Perfect?
Here’s five takeaways from Flinthook’s ‘Damn-Near-Perfect’ gameplay trailer: [Transcript:] Flinthook! It’s wooing gamers (and game devs) everywhere! Why? Well, it can’t hurt that the gameplay trailer...
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Video: What makes the ‘Into the Breach’ trailer Damn Near Perfect?
Here’s five takeaways from the ‘Into the Breach’ announcement trailer — especially for those working with turn-based tactics games: [Transcript:] Into The Breach — it might be a little while until this...
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Video: 5 Kickstarter trailer takeaways from Blasphemous
Here’s five trailer takeaways from ‘Blasphemous‘ — especially for those making a Kickstarter video game trailer: [Transcript:] Blasphemous just launched [on Kickstarter] not even two weeks ago and it’s...
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Six terrible tips from our NEO Scavenger mobile trailer
[Transcript:] NEO Scavenger mobile trailer may be the trailer I’m most proud of producing [scripting and editing]. That said… most advice I’d offer from the project is terrible! Seriously, it’s awful....
View ArticleTormentor X Punisher trailer-first commentary
Being offensive is sometimes a wonderful asset in the world of games. Tormentor X Punisher throws all the gore, vulgarity, and explosive sound that it can muster in your direction, and then frames the...
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A game trailer craft overview podcast
I recently had the pleasure of showing up on the Wardcast, a game business podcast hosted by indie game dev, Dylan Ilvento (Peak). We talked about a lot of things, but I’m recommending it for anybody...
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Thoughts on Tacoma (and its trailers)
If you’ll indulge me, I’d love to talk about the game, Tacoma. After completing the game a few times, talking to Steve Gaynor, writing about the game’s relationship mechanics, and reading-up on Derek...
View ArticleArt Club Challenge teaser & launch trailer
Spend five minutes with Jarryd Huntley, and he’ll remind you that you’ve valuable. You might even want to give him a hug. For his game, Art Club Challenge, it was essential that we captured his charm....
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How to craft visual novel trailers
Visual novel game trailers are a special beast. The genre isn’t known for a lot of shot variety and whiz-bang visuals. So you may be tempted to get super creative in how you show things. For me? I...
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Craft emotional intelligence into your game trailer
Your game should connect with players on an emotional level. This is the only way players can feel your game before picking up the controller. Since most games don’t have human faces for emotional...
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King Under The Mountain — Kickstarter Trailer
King Under the Mountain makes you feel like a king. That had to come through in our Kickstarter trailer. I sat down with creator, Ross Turner to figure out how to capture that “Feel Like a King”...
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